Personal Project - Gatorade Paid Social

Personal Project - Gatorade Paid Social

This is a project I created for myself to show how I would create paid social posts for the Gatorade Gx System

Brand Background

Gatorade provides scientifically formulated products to meet the sports fueling needs of athletes in all phases of athletic activity.

In 2017, Gatorade launched the Gx System– a network of products like the Gatorade ID Bottle, Gx pods, Gx bottles, Gx jugs, Gx Sweat Patch, and Gx App — that goes beyond Gatorade drinks and supplements to help you reach your fitness goals.

Assignment

Gatorade would like to leverage the current cultural hype around the Gx System and drive trial with new consumers by highlighting Gx pods and bottle.

Deliverables

FB/IG Static In-Feed Post
FB/IG Static In-Feed Carousel Post
FB/IG Static Story Post
FB/IG In-Feed Reel (GIF)
TW Static In-Feed Post
Landing page

I wanted to use their photography to follow the brand guidelines, but I used Photoshop Generative Fill to manipulate the images. I noticed they altered their type to show off the product, so I designed new ways to edit the text so I could highlight the product more.